The iPhone 15 Pro’s higher price compared to its predecessor could have a good reason

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Despite the fact that iPhones are known for being expensive, at least for American consumers, the starting price of the top models has remained the same since the arrival of the iPhone X. This year’s run may come to an end because the iPhone 15 Pro and iPhone 15 Pro Max may be more expensive than its predecessors. Tech analyst Jeff Pu of Hong Kong-based investment firm Haitong International Securities makes this assertion in a research paper that MacRumors has seen (opens in a new tab).

Pu contends that this price hike will be offset by the significant improvements we’re allegedly going to see this year, including a periscope lens on the iPhone 15 Pro Max, a titanium frame, solid-state buttons, and more RAM for both Pro models, as well as the anticipated switch to a new A17 Bionic chipset.

The Pro and Pro Max versions might receive considerable changes this year, so even while price increases are never pleasant, you might feel like you’re getting your money’s worth. Although Pu doesn’t mention the actual amount by which the price would grow, the assertion is reasonable because it comes from a reliable source. Also, as inflation continues to rise, Apple will eventually hike its prices.

One source claims that the iPhone 15 Ultra, which may be called the iPhone 15 Pro Max when it launches, will cost at least $1,199, which is $100 more than the starting price of the iPhone 14 Pro Max. This isn’t the first time that we’ve heard rumors about a price increase. In fact, price increases are typical in many other countries, such as the UK, where Apple doesn’t seem to be as careful about pricing as it is in the US, where it is based.

The iPhone 15 and iPhone 15 Plus, what about them?

Pu hasn’t commented, but we think it’s less probable that the price of the iPhone 15 and iPhone 15 Plus would go up. The iPhone 14 isn’t much better than the iPhone 13, and sources claim that Apple may widen the gap between the Pro and Plus versions of the iPhone 15 and the iPhone 15 while continuing on this track with those smartphones.

Whilst the notch may eventually be gone in the iPhone 15 and iPhone 15 Plus, there might not be many other upgrades, and it’s possible that the CPU from the iPhone 14 Pro will stay in place rather than be upgraded in these handsets. It might be challenging for Apple to justify a price rise for them. Aside from that, there’s also that, and that, and that, and that, and that, and that, and that, and that, and that, and that, and that.

You might not have to pay a lot of money to get one of the upcoming iPhones if you’re happy with a few improvements. The CEO of Apple has said that consumers may be “willing to actually stretch to achieve the finest they can afford” because iPhones are now “integral” to their life. So, we wouldn’t rule out general price increases.

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