You’ve likely heard that drones are being used by many companies to promote their products. If you haven’t, the reason why is very simple, because almost everyone wants a piece of drone advertising.
The use of drones for marketing and advertising has been around for some time now, but with so much commercialism in the world today, it makes sense to be able to see how advertisers can benefit from this new technology. Here are five ways that drones are helping advertisers reach their target audience.
1) By providing easy access to locations.
Most forms of advertisement require consumers to physically go somewhere in order to view your ad and purchase. When using drones or other mobile devices, the advertiser doesn’t need to spend money on renting a booth or even building up awareness for their brand because they have all the data they need to know where potential customers are coming from. With a click of an app, they can determine where their ads are going to be seen from just hovering over them.
2) A more seamless buying experience.
Many people find it hard to make decisions when they don’t have clear information on what they want or needs. What’s best about having everything available at one place is that it makes shopping easier. This means that advertisers don’t have to worry about making multiple calls to different suppliers or retailers in hopes of getting a good deal. Instead of having to do these sorts of things, drone owners can simply upload a video to their accounts, then ask shoppers to click through it. They only have to pay for the services they need at once. Plus, since there are no physical props involved, the advertiser doesn’t have to worry about any unwanted attention. It also makes the process much quicker since most of what you are paying for will already be done.
3) More efficient distribution channels.
A lot of online retailers have started experimenting with drones to distribute their goods. One company called Airy uses a combination of drones and satellite-based cameras to deliver packages to clients across America. However, there are always obstacles to doing so. For example, transporting goods without cargo vehicles can prove tricky. Another major problem would be the area that your delivery may go under.
4) Better targeting.
In this day and age, we’re getting smarter as a human race. While many brands aren’t quite ready yet to take advantage of the technology, others are definitely willing to get out there and try something new. That said, traditional billboard advertisements need so much expertise that it can be rather challenging to understand exactly what type of content is selling the product. Drone marketing campaigns don’t really struggle with that since there’s not much data to work with. In fact, there aren’t really targets set by a brand to look for, unlike traditional media campaigns. As far as the competition goes, it’s not nearly as bad as it could be. The key to success is finding the right way to advertise.
5) Affordable ad spaces.
This is the biggest challenge to advertisers because they have to spend big dollars to reach their desired message. Not only can it be expensive to buy billboards but they can cost far more than they could have in years past. The downside is that audiences will often be unfamiliar with the brand or its products. On top of that, billboards are often located outside of malls or busy shopping areas, which causes them to be harder to spot against a backdrop. Cameras can help overcome this issue because they can fly near the space that is more noticeable compared to billboard advertisements. Lastly, advertisers still need to pay for every single billboard they run. But with drones, companies like Amazon can advertise their store from a distance by placing the ads on a portable device that is only visible when flying overhead.
While a significant amount of companies have begun investing in drones for various business purposes, this isn’t meant to mean that every company will start to rely solely on them to promote their products. Even though it may seem too small of a task to change the strategy entirely, it’s better to begin exploring these ideas. After all, this isn’t the first time that technology has changed how businesses function and how they interact with each other. We can expect to see more rapid adoption of this technique over time, especially if anything else happens to our society. So please keep an eye out for future developments as more businesses begin looking into how they will adapt.
